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Home Descriptions That Stand Out to Buyers

by Teri Bruinsma 12/01/2019


 Photo by S. Hermann & F. Richter via Pixabay

Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge. 

Meet Your Buyer Through Your Home Description

Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked? 

Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description: 

  • Does a south-facing window stream glorious sunshine into your home every day? 
  • Does your garden attract butterflies and bees from season to season?  

You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me." 

What Not to Say When Describing Your Home for Sale

Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!

Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.

Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status. 

Finally, check your description for errors or overused words. Thoughtfulness is the key.

Ready to List, With a Description That Intrigues 

Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?

As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer. 

What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!

About the Author
Author

Teri Bruinsma

Even though Teri Bruinsma is an Iowa native, she has considered Colorado her home for over 25 years. In Teri's professional career, she strives to be the best in selling real estate while providing superior customer attention and service. Teri "thinks outside the box" and has a passion for real estate and marketing. Teri will get the job done. Period. Teri works actively and aggressively to help buyer's find the perfect home in this competitive market. She focuses on the needs of her clients and operates with uncompromising honesty, respect, patience, and fairness. Her passion and love for the real estate industry are unsurpassed and create a strong foundation of commitment and success for her clients. She combines her 30+ years of sales experience with the latest technology and knowledge of industry trends and offers a unique value to her clients by educating them and helping them to make the best decisions during the transaction. 

Let me be your personal assistant to help you buy or sell your next home. Having 30+ years in sales I know what it takes to help you out in the buying process. Negotiation, contract knowledge, and area expertise are all great skills, but don't compare to the art of listening. If you are a first-time home buyer and are unsure of what it takes to buy a home, give me a call and I'd be happy to walk you through the buying process. Not only do I help locals find a new home, I am experienced in helping out of state families move into Colorado. If you are considering relocating to Colorado, let me set you up with some of my virtual showings and give you the chance to walk through any home you'd like without even leaving the office. Let me be your Realtor for Life!